Where Georgia comes together literally and figuratively describes Perry, Georgia. Founded in 1823, this quaint, centrally located town is historically known as “The Crossroads of Georgia.”

When the City of Perry decided to rebrand itself as Where Georgia comes together, Redshed was tapped to put it into action. This included developing a brand introduction kit to educate local businesses and business leaders. It also included street post banners placed on feeder streets leading into town, complementary banners for the downtown historic district, and the “Your Perry” smartphone app.

Soon, the Perry Department of Economic Development tapped us to develop a sales kit to promote Perry as a place Where Georgia comes together for business, featuring a series of inserts to accommodate for efficient reprinting as numbers change.

This campaign was carefully crafted to motivate the citizens and business leaders of Perry to work toward a common goal of making Perry, Georgia the ideal place to live, do business, or simply visit.

Brand Implementation and Launch, Brand Introduction Kit, Signage Design, Mobile App Integration, Economic Development Kit