National Urban League charged Redshed Creative with developing a truly unique campaign to celebrate the 100 year anniversary. Redshed concepted I AM EMPOWERED, which has grown to become a powerful contemporary voice for NUL to inspire and invigorate African Americans of all ages. Furthermore, it has been embraced by celebrities, local and national leaders, and others of influence.

Redshed Creative not only developed the theme, brand identity, all content, media and collateral, we were also charged to be the official steward of the I AM EMPOWERED brand. The campaign involved a multitude of components and extensions offered to other organizations and sources. As the brand steward for the campaign, all work implemented outside of Redshed’s control had to be submitted to and approved by Redshed prior to execution. Working strategically and creatively, we fully developed a multitude of components and extensions – from logos, print ads and collateral, to the Website and all electronic and interactive media.

We have been working with the National Urban League for over 12 years and to this day, Redshed continues to partner on many projects including the Annual Report, Brochures, and Conference materials.

Brand Development, Identity Systems, Logo Design, Signage, Print, Billboards, Ads, Merchandise