Ever been to a South Georgia peach orchard? If you have, you can understand why peaches love being grown there. It’s warm summer days, rocking on the front porch with a glass of sweet tea enjoying the best peaches around. Georgia Fuzzies brings these juicy, delicious fruits direct from the orchard to the consumer. Can’t go to the orchard to pick your own? Georgia Fuzzies makes you feel like did.

Farm to table is what the Georgia Fuzzies brand is all about, and Redshed was charged with capturing this essence through and through. We created a uniquely authentic South Georgia orchard appeal, from identity, to packaging and displays. Nostalgic point-of-purchase displays that look as if were dropped off by the local family orchard—today. Basket pouches that appear to be just-picked peaches you discovered at a roadside stand, and that add character to any kitchen counter at home.

Whenever customers see the Georgia Fuzzies brand, we wanted them to know this is the real deal. And, of course, make them crave some of the most delcious peaches produced anywhere in the world.

Brand Development, Packaging, Point of Purchase, Display